When it comes to Twitter it is important to know what you are trying to accomplish not only because it helps you determine what you should tweet about, but it also can help you determine who you want to follow and who you want to have follow you. If you aren’t sure who you should be following there are at least four categories that you should consider following as a way to increase the quantity and the quality of followers.
The four categories are:
1. Follow the people you would like to do business with. Determine your target customer and then follow them. Most likely they will follow you too.
2. Follow people in your industry. You never know what you will learn.
3. Follow people who support your business. That could be vendors or customers.
4. Follow people in your community. Knowing what is happening with other entities in your community or region (individuals, companies or other groups) will help you understand the climate you are operating in.
Don’t discount following people and companies in industries that are not directly tied to your industry. Spreading your net wide can only serve to increase your total audience and the opportunities that the larger audience presents.
